Funimation Confirms Retirement of More Geneon Licenses

I know this is probably old news, but here we go anyway. Sophie McNutt, an online community lead for Funimation, confirmed yesterday that Funimation has, or will soon, let their license on the following Geneon titles expire:

Familiar of Zero
Kamichu
Kyo Kara Maoh
Paradise Kiss
The Story of Saiunkoku
The Law of Ueki
When They Cry

All of these have been out of print basically since last fall anyway, but now at least it's official. They are already commanding ridiculously high prices in the secondary market, but I suspect that's because these editions will be the last DVD pressings that we'll ever see of these titles released in R1. I don't suppose anyone has tried to pickup one of those Cardcaptor Sakura DVD bricks lately? Ouch! Sophie also said:

"As far as I know, there are no plans to re-acquire these titles."  Well, no kidding.

My question? What the heck does an 'online community lead' do? Is that an actual job? If so, I'm guessing that is one of those 'gateway gigs' for that fresh outta college, newly framed business degree guy or gal (you know, the one with the minor in advertising) that you hire by pitching them that the position is some sort of fantastic entry level marketing opportunity but just ends up vampiring their professional (and probably personal) life away working your facebook, twitter, blog, and forum accounts?

Yeeesh, I wouldn't want that job...

...oh yeah, I forgot.