"the long slide in American anime sales nearly halted in Q1 2009, with only a 2% decline in sales of anime DVDs vs. the year ago period. That 2% slide is a substantial improvement from 2008, when anime sales dropped 11% vs. 2007. Consolidation of anime companies is also continuing"
HEH. :-) They used the word 'decline' and 'improvement' in the same sentence. In business we call that sort of slight of hand analysis 'focusing on the Second Derivative', meaning that rather than looking at the actual comparative total sales levels, you are measuring the state of the industry based on the "rate of change in the rate of change" by saying that the downward slide was 'less bad' this year than the year prior to. They also don't go on to indicate that if the industry continues to drop 2% a quarter all year, it will shrink by another 8% this year (which would be another major decline). It's the same way the government is reporting the jobs numbers these days (or the NAR's national real estate numbers for that matter), in that the rate of unemployment has 'decelerated' last month, rather than focus on the fact that people are still loosing their jobs in record numbers (vis-a-vis downloading torrents and scanlations in record numbers). It's an exercise in rhetoric, but I just despise hypocrisy. I'll feel better when the numbers actually 'improve' and not until then.
